Boux Avenue

Boux Avenue Review No ratings yet.

Published On April 13, 2014 | By Albert Just | Lingerie Stores

Boux Avenue is a relatively new UK based lingerie company.

They offer a wide range of different types of products both online and at their physical store locations (they have 21 stores spread out across the UK), sporting items in categories ranging from lingerie, to nightwear, to swimwear, to even bridal and gifts & beauty.

They also offer gift wrapping, gift cards, and a range of special prices and deals.


Our first impression of the Boux Avenue website was good. If you are shopping for lingerie, then you will find most of the basics here. You will also find things like swimwear, nightwear, accessories, etc. The site is easy to navigate and makes finding a physical store location relatively easy. The color scheme is a somewhat bold black and white with splashes of color, and the overall layout is similar to what you would expect from an online retailer.

One thing that we noticed right away was that the prices on Boux Avenue were very affordable. If you are looking for lingerie, sleepwear, or swimwear that is stylish and inexpensive, then odds are good that this site will get your attention right away. We also liked how the opening page gave us a clean, direct route to the different categories. You would think that offering such a direct route to what customers are looking for would be commonplace, though there are a lot of businesses out there that don’t always do it very well.

We were also surprised to see some helpful videos placed throughout the site to add to the shopping experience. In the Bra category, for example, was a handy video on how to measure for a bra fitting.

Product Choice/Selection

Product choice and selection on Boux Avenue is pretty good. When you click on one category, you are quickly directed to a page where there are multiple sub-categories to choose from. This enables the user of the website to find exactly what they are looking for without having to browse through page after page of products, and is definitely an upside.

As for the sheer number of products, there is definitely no reason why someone shopping for lingerie should have a problem finding what they are looking for on this website. Boux Avenue carries a truly impressive lineup.

Ease of UseCompanyContact InformationSupport
The website is easy to navigate and makes placing orders simple. It is definitely a professional website where ease of use is concerned.
Boux Avenue is a new lingerie business that was born out of a love for lingerie, swimwear, nightwear, and “all things romantic”. According to the “about” section on their website, they desire to bring traditional service together with a superior fit and outstanding quality to a setting that is both modern and beautiful.
Boux Avenue supplies a telephone number on their website where customers can call them for questions, comments, or customer service. They also have an email address that you can use to contact them over the internet. If you are looking for a physical store location, then you can find it in the “contact us” section of their website by utilizing their store locator.
It definitely seems like Boux Avenue cares about customer support. Everything on their website seems to point toward a customer service team that wants customers to contact them. Of course, with that being said, Boux Avenue is a rather large company. Finding good customer service may sometimes depend on who answers the phone, but this is true with virtually any business.

Company’s History

Interestingly, the name ‘Boux’ was said to be inspired by a chance meeting with a dazzling French girl named just that. Of course, the name by itself was not enough to convey the entire concept, so the term ‘avenue’, which was inspired by New York City, was added later to complete the name.

Product Prices

Prices on this website are actually very reasonable. Here are some examples of what you can expect to pay for some of their products.

green_arrow A Georgia balconette bra sells for £26

green_arrow A matching thong for this bra is £10

green_arrow A Chloe contrast lace plunge bra sells for £24

green_arrow A Tamsin lace babydoll with matching briefs sells for £40

green_arrow A Puerto Rico frill bikini top sells for £24

green_arrow Matching briefs for this top sell for £1

As you can see, the prices are actually very reasonable. If you are on a bit of a budget and want to get something that looks nice without having to dip into your bank account for a high-fashion brand, then Boux Avenue is definitely a store that you should consider.

Warranties and Product Guarantees

Boux Avenue actually offers a full refund or exchange for products within the first 28 days, though due to some hygiene concerns there are some items excluded from this guarantee. Hosiery, for example, is a category of products that they will not accept returns on. They also ask that any products returned be unworn, with the receipt, and with the original packaging.


Boux Avenue offers a free standard UK delivery option on orders totaling over £30. They also offer ‘speedy next working day delivery’ for only £5. They do not currently have an international delivery service, though they do encourage international customers to contact their customer service team so that they can figure out how to best accommodate orders made from outside of the UK.

Loyalty Programs

As far as we could tell from the official company website, there is currently no loyalty program offered by Boux Avenue for online customers.

Pros and Cons

Here are some of our final pros and cons for this lingerie retailer.


green_arrow_green_bg They carry a wide selection of high quality products

green_arrow_green_bg Their products are stylish and fashionable

green_arrow_green_bg Their prices are very good

green_arrow_green_bg Their website makes ordering easy, and helpful videos make the sizing and fitting process easier


red_arrow_red_bg They don’t really offer anything extremely unique or different

red_arrow_red_bg Customers looking for something extremely specialized or non-traditional may not find exactly what they are looking for

Does This Company Deserve Our Stamp?

ApprovedIn the end, Boux Avenue definitely deserves our stamp of approval. If you are looking for lingerie, sleepwear, swimwear, or other related accessories and are simply interested in getting good quality for your money, then you will not be disappointed.

They offer a wide range of products, make sizing easy, and are constantly offering specials to make buying their products even more affordable. If you are looking for new lingerie, swimwear, or sleepwear, then Boux Avenue is definitely a company that you should consider checking out!

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About The Author

My passion is to write about topics, products and services familiar to me with an aim to help others make a wiser, smarter and in general better choice when looking for services or products online.

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